It’s eerily quiet in the marketing department. The LinkedIn channels are silent, the campaign calendar is gathering dust, and the only thing moving is the pressure to deliver results. 

Sound familiar? Unsurprising when you consider the volume of casualties and lack of vacancies, which is highly symptomatic of when marketing is the first to be chopped to keep things lean. 

The upshot is that teams have been downsized, budgets frozen, and leaders left wondering how to hit targets with fewer resources.  But the targets haven’t gone anywhere.  In fact, they’ve probably grown. 

The board still wants a pipeline. Sales still want leads. And your competitors? Not gone away.  This is the paradox of 2025: marketing has had it's legs cut from under it, but the need for growth is louder than ever.

So what’s the solution? It’s not about scrambling to rehire or stretching your already-thin team even further.  It's time to think differently.

Budget vs. Overhead: Why It Matters More in a Downturn

“It’s still money being spent on marketing”, I hear you cry into your coffee.  Of course, this is true, but it’s more about the pot and where it comes from. 

In a downturn, every £pound, Euro, Dollar matters. Businesses are under pressure to cut costs, protect margins, and still deliver growth. That’s where the difference between budget and overhead becomes critical.

Overhead = Fixed Cost Burden

Hiring in-house means committing to fixed costs.  When things get tight, these overheads become anchors.  They reduce agility, increase risk, and limit your ability to move quickly.

Budget = Flexible Investment

When you work with MaaSive.marketing, your marketing spend comes out of your budget as a controlled, flexible investment. You decide what you need, when you need it, whether that’s strategy, content, campaigns, or digital execution. You’re not locked into salaries, benefits, or long-term commitments.

You pay people to own your outcomes, not for their salaries, benefits or time off.

Why Outsourcing's he Smarter Spend

Think big, act smart

The smartest companies don’t stop marketing; they market smarter. They shift from fixed costs to flexible execution. They avoid bloated teams and focus on lean, expert delivery. They don’t just spend less, they get more from what they spend.

About MaaSive.marketing

We drop straight into the gap. No hiring delays. No learning curve. Just seasoned marketers who know B2B tech and how to make noise that matters. 

Whether it's strategy, execution, results or a bit of each, we bring it.  Just without the overhead.